Pago Pago Trading Co. logoPPTCPAGO PAGO TRADING CO.
USO Premium Lager at sunset on the beach
A Proposal for Pago Pago Trading Co.

You pour the world's beers in American Samoa.It's time for one of your own.

USO Premium Lager — the Samoan beer built for the islands — ready to join the lineup PPTC already runs.

USO
Pago Pago Trading Co. logoPPTCPAGO PAGO TRADING CO.
The Distributor

PPTC — the beverage house of American Samoa.

For years, PPTC has brought the world's best to the territory — Pepsi, Heineken, Coors, Diageo. The trucks, the cold storage, the accounts, the permits. Everything a new beer needs is already under your roof. This proposal starts there — with the company that already moves American Samoa's drinks.

Pepsi
Heineken
Coors
Diageo
Sunset over the Samoan coast with silhouetted palms

"A beer for the family, the village, the whole of Samoa."

— Made for these shores
The Gap

Every beer in the cooler is from somewhere else.

American Samoa drinks imported beer — good beer, but none of it is from here. There's no premium lager in the cooler that's actually Samoan. That's an open lane, and it's yours to fill.

The Edge

The strongest lineup has a local hero.

You already run four global beverage brands. The one thing a global lineup can't manufacture is local pride. USO is the beer that's from here — and a beer that's theirs is the one customers reach for first and defend as their own.

Meet the Beer

Meet USO — the Samoan premium lager.

USO Beer. A 7% Premium Lager, branded USO Beer to the World. Bold, local, and built for the islands. Uso means brother — a beer for the family, the village, the whole of Samoa.

7% Premium Lager12-Box FormatMade for the Islands
USO Premium Lager bottle on a bar counter
In the Wild

A beer that already looks at home.

On the beach. By the harbor. On the bar. USO was made for these moments — and for the customers PPTC already serves every day.

USO Premium Lager bottle by a palm tree and kayaks on the beach
Beachside.
USO Premium Lager bottle and 12-pack case by the harbor
By the harbor.
USO Premium Lager bottle on a bar counter
On the bar.
The Easy Yes

You already own the machine. Just add the beer.

You run Heineken and Coors, so you already have the cold chain, the bar and store accounts, and the alcohol permits in place. Adding USO isn't a new operation — it's one more pallet on trucks already rolling. Buy by the pallet, sell through the network you've spent years building.

Cold Chain
Already running for global beer brands.
Accounts
Bars, stores, and on-premise — already yours.
Permits
Alcohol distribution in place. No new licensing.
The Numbers

What USO costs you, landed.

USO Wholesale
$1.64
/ bottle
$19.72 per 12-box
Landed Freight
$0.41
/ bottle
per-bottle freight share
Your Landed Cost
$2.06
/ bottle
$24.69 per 12-box

You buy by the pallet — 70 boxes = 840 bottles per pallet (1.6 m³).

All figures USD; converted from NZD at ~$0.58. Landed = wholesale plus freight.

The Home Market

American Samoa is ready for a beer of its own.

A U.S. territory of about 49,000 people, deeply Samoan, and a market PPTC already leads. A premium lager that's actually local doesn't have to fight for attention — it gets adopted. Own the home shelf first; the wider Samoan world is the long game.

Birds perched on a coconut palm in Samoa
~49K
Residents of American Samoa — a market PPTC already serves.
Samoan ocean sunset with the sun on the horizon

The islands are waiting.

The Ask

Add USO to the lineup.

Bring the islands their beer. Buy by the pallet. Pour the first Samoan premium lager through the network that already moves American Samoa's drinks.